in our free newsletter.

Thousands benefit from our email every week.

Up to $3 million in coverage in minutes

Man holds baby away from laptop

The technology behind PolicyAdvisor makes it possible for you to easily lock in a policy from one of Canada’s 20 largest insurance companies — and at a term, price and payout that meets your needs.

Here’s how it works: Once you land on PolicyAdvisor’s website, you answer some simple questions about your health and lifestyle and how much coverage you need. The information runs through an algorithm, and you’ll instantly get personalized, custom quotes based on your profile and needs.

As you browse your options, you can be confident PolicyAdvisor is leveraging its data and industry expertise to help you find great coverage for the lowest price.

From there, most applicants won’t even have to take a medical exam before securing up to $3 million in coverage. And if you do need to take an exam, your appointment will be set up at a location and time that’s convenient for you.

Good credit is important for your financial health, and Borrowell can help you take a turn for the better. Sign up for Borrowell to get your credit score and credit report for free!

Sign up

What if you need a little more help?

Couple waves on video call

While many applicants can complete the process entirely online, if you need a little more guidance, PolicyAdvisor has insurance experts and advisors at the ready to help you instantly over text chat, phone or video.

“We had a great experience from beginning to end. [Our advisor] was very patient with our questions and worked hard to find our best fit,” says Meredith, a PolicyAdvisor customer, on the company’s website. “I only wish we had done this sooner!”

Not sure how much coverage to buy? The site has a handy calculator to help you figure out how much coverage you actually need.

Do you like to do a ton of research before making a purchase? PolicyAdvisor’s blog has all the resources you could hope for to help you understand everything there is to know about life insurance.

Need more time to think about it? There’s no obligation to buy once you’ve reviewed your quotes. Just save your options and come back to the site or message your advisor when you’re ready.

“We got exactly the type of life insurance and critical illness coverage that we would have hoped for (if not even better),” adds Matthew, another customer.

“I highly recommend PolicyAdvisor ... as based on my experience, I can say with confidence that they'd do everything they can to find the right solution for you.”

What are others saying about PolicyAdvisor?

PolicyAdvisor has a 4.94/5 on the site Here’s what other customers are saying:

PolicyAdvisor review

PolicyAdvisor review

PolicyAdvisor review

Get a $25 bonus when you open and fund your first Wealthsimple Investment account* (min. $500 initial deposit). Trade and Cash accounts are not eligible. Sign up now to take advantage of this special offer.

Get started

Protect your family, hassle-free

Family on park bench

No one wants to think about not being around to support their family. Just facing the problem is uncomfortable enough, and that’s before all the usual tests and waiting.

So PolicyAdvisor is combining powerful technology, clean design and human expertise to make buying life insurance as quick, simple and affordable as can be.

The company’s promise is to put you and your family’s needs first. With a little help from PolicyAdvisor, you can make preparing for the worst a much better experience.

You're 5 minutes away from the best mortgage

Searching for your perfect mortgage shouldn’t be hard.

Homewise is an online brokerage that will negotiate on your behalf with more than 30 big banks and other lenders, completely free, and it only takes five minutes to apply.

If you're in the market for a new mortgage, or if you're looking to refinance before interest rates rise again, go to Homewise now and answer a few simple questions to get started.

What to Read Next


The content provided on Moneywise is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter.