What’s holding young consumers back?

Many Canadians appear to know they need coverage but put off locking it down. That ambivalence may explain why 35% of Canadians told a recent Ipsos poll they don’t currently have life insurance coverage. a

Wark says many young people only seek coverage when they have a specific need and generally opt for term life policies since they can be more affordable.

“When you deal with younger clients, they may have just bought a house, they may have just gotten married, they may have children and the cash flow is limited,” says Wark. “As they look through their needs, insurance may come near the bottom.”

But it’s a choice they may eventually regret. “What I’ve found with friends and clients is that they wish — when they’re in their 50s — that they had bought more permanent protection,” he adds. “Eventually, that term insurance disappears.”

Join Masterworks to invest in works by Banksy, Picasso, Kaws, and more. Use our special link to skip the waitlist and join an exclusive community of art investors.

Skip waitlist

Landing on the right insurance policy for the holder

So how do you know the right time to buy a permanent policy? That’s tricky, says Betty-Anne Howard, a financial planner with Athena Wealth and Legacy Solutions in Kingston, Ont.

Howard bought her first whole life policy when she was just 25 and then another at 31. Not everyone is that forward-thinking, but she advises young people to buy life insurance coverage while it’s still affordable. It doesn’t matter whether or not you know where you’ll be in life 10 years from now.

“[It] locks down your insurability,” says Howard. “Once you have a policy, nobody can take it away from you.” That’s important because, after a certain age, term life insurance premiums can double or triple in cost when the time comes to renew.

If a policyholder opts to let a term policy expire, they’ll have no coverage. And if they’re later diagnosed with a critical illness like heart disease or cancer, they may find it too expensive, or even impossible, to get insured.

Wark adds there’s also a recent trend of discontinuing or removing features and benefits from insurance products. He gives the example of permanent policies that used to have specified investment accounts that provided policyholders with 3% returns. That feature is no longer offered.

“Those who bought those policies 10 years ago still get that feature,” says Wark. “There is a risk that certain beneficial product features that exist today will not exist in the future.”

Overcoming obstacles

The process of buying life insurance can also be challenging. Thinking about what will happen after you die is emotional, but navigating the steps of getting coverage — and keeping it affordable — is formidable too. “A lot of people are doing their own rate shopping ... online,” says Wark. “And there’s lots of good information [out there], but often I think you can be overwhelmed.”

He suggests seeking advice — not just from professionals, but from friends or family members who seem financially astute or have experience with buying insurance.

Howard adds these conversations can help young people make other important financial decisions: Who do they want their money to eventually go to? Why? What do they want those people to be able to do with that money?

It can raise some uncomfortable feelings or questions, but both Howard and Wark agree it would be worse to never have the discussion and miss out not only on affordable coverage, but any coverage at all.

“It’s not a topic people want ... to address unless they have to [when it’s] often too late,” says Wark.

Fine art as an investment

Stocks can be volatile, cryptos make big swings to either side, and even gold is not immune to the market’s ups and downs.

That’s why if you are looking for the ultimate hedge, it could be worthwhile to check out a real, but overlooked asset: fine art.

Contemporary artwork has outperformed the S&P 500 by a commanding 174% over the past 25 years, according to the Citi Global Art Market chart.

And it’s becoming a popular way to diversify because it’s a real physical asset with little correlation to the stock market.

On a scale of -1 to +1, with 0 representing no link at all, Citi found the correlation between contemporary art and the S&P 500 was just 0.12 during the past 25 years.

Earlier this year, Bank of America investment chief Michael Harnett singled out artwork as a sharp way to outperform over the next decade — due largely to the asset’s track record as an inflation hedge.

Investing in art by the likes of Banksy and Andy Warhol used to be an option only for the ultrarich. But with a new investing platform, you can invest in iconic artworks just like Jeff Bezos and Bill Gates do.

About the Author

Sigrid Forberg

Sigrid Forberg

Reporter

Sigrid is a reporter with MoneyWise. Before joining the team, she worked for a B2B publication in the hardware and home improvement industry and ran an internal employee magazine for the federal government. As a graduate of the Carleton University Journalism program, she takes pride in telling informative, engaging and compelling stories.

What to Read Next

Disclaimer

The content provided on MoneyWise is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter.