The secret sauce in this strategy
While the term is outdated, Christianson says the principle behind it has endured — in fact, it has displaced other strategies to become the go-to approach in investing.
“In general, what used to be called widow and orphan stocks have generally outperformed the other class which are… growth stocks,” says Christianson.
Looking for the safe and steady stocks that widows and orphans tended to favour isn’t hard. Think of the big banks, commodities or utilities — businesses that provide essential services or products that are still needed regardless of the state of the economy.
Depending on how you define it, some examples may include Royal Bank of Canada, supermarket chain Metro and energy company Enbridge.
But experts would remind you even with “low risk stocks,” there’s never zero risk associated with the stock market.
“I think it’s really important to note … that [you] are still investing in the stock market,” says Ryan Gubic, a certified financial planner and founder of MRG Wealth Management in Calgary. “There is no guaranteed return. These types of stocks can have a history of going down less than some of the higher risk alternatives, but you can still lose money.”
More from MoneyWise
- Why you might want a variable mortgage, even when rates are on the rise
- Did you receive CRB last year? How to know if you'll take a hit at tax time
- Online dating scams are now among the most common ways to lose money to fraud
With Qtrade Direct Investing™, you can build, evaluate and test your portfolio using analyst research and tools that feature their most advanced risk analysis and portfolio-building technology.
Now get up to $150 sign-up bonus until June 30, 2023 with promo code BONUS150.
Division of Credential Qtrade Securities Inc.Get Started
Pick your portfolio wisely
The widow-and-orphan strategy is boring, but it has a track record of working.
Gubic advises his clients and DIY investors who follow this approach to remember to stick with it. Don’t follow your gut or intuition about which way you think the market will go. Instead, evaluate your goals, how much risk you’re willing to take on compared to how much risk you can afford to take on. Then — and only then — should you pick your investments.
“Let’s say someone … says, I'm comfortable with a ton of risk. And they're, for example, maybe a single mom with three kids at home and a number of other factors, the capacity might not match what their comfort level is,” says Gubic.
“Sticking to a plan and a strategy over the long haul has been a proven recipe to help people achieve their goals, versus trying to time the market,” says Gubic. “And I think that's a common major mistake that some do-it-yourself investors try to make.”
Invest with ease
From new investors to experts, Qtrade Direct Investing™ offers an intuitive experience with features including in-depth research and powerful tools.
Recognized by The Globe and Mail as a top-ranked broker for the 4th year in a row, you can count on Canada’s best online trading support for friendly and responsive client service and online self-help.
Get started today with no minimum investment and now get up to $150 sign-up bonus until June 30, 2023 with promo code BONUS150.
Division of Credential Qtrade Securities Inc.