in our free newsletter.

Thousands benefit from our email every week.

Coca-Cola (KO)

You don’t need to be a Wall Street analyst to see why Coca-Cola could be a great stock to own in turbulent times. Whether the market is rallying or plunging, a can of Coke is still affordable to most people.

Factor in the strength from its iconic brand portfolio — includes the likes of Sprite, Minute Maid, Vitamin Water and Powerade — and the fact that its products are sold in more than 200 countries, and it’s clear that the business model can thrive through thick and thin.

In Q4, the beverage giant’s net revenue grew 10% year over year, driven by a 9% increase in global unit case volume.

Last month, the company announced its 60th consecutive annual dividend increase, boosting its quarterly payout to 44 cents U.S. per share. The stock now yields an attractive 3%.

On Feb. 8, Morgan Stanley analyst Dara Mohsenian raised his price target on Coca-Cola from US$65 to US$71 while maintaining an overweight rating. The price target implies a potential upside of 20% from current levels.

With Qtrade Direct Investing™, you can build, evaluate and test your portfolio using analyst research and tools that feature their most advanced risk analysis and portfolio-building technology.

Now get up to $150 sign-up bonus until June 30, 2023 with promo code BONUS150.

Division of Credential Qtrade Securities Inc.

Get Started

Procter & Gamble (PG)

Procter & Gamble is another defensive stock that has the ability to deliver cash returns to investors in different economic environments.

Last April, P&G’s board of directors announced a 10% increase to its quarterly payout, marking the company’s 65th consecutive annual dividend hike. The stock currently offers an annual dividend yield of 2.3%.

It’s not difficult to understand why the company is able to maintain such a streak.

P&G is a consumer staples giant with a portfolio of trusted brands like Bounty paper towels, Crest toothpaste, Gillette razor blades and Tide detergent. These are products that households buy on a regular basis, regardless of what the economy is doing.

The business is growing, too. In the December quarter, P&G’s net sales totaled US$21 billion, up 6% from a year ago.

Mohsenian raised his price target on P&G from US$161 to US$177 in January – roughly 20% above where the stock sits today. P&G is the analyst’s favorite company in the household products space and he maintains an overweight rating on the stock.

American Electric Power (AEP)

Investing in utility stocks is a tried and true way of recession-proofing a portfolio. No matter how many times central banks raise interest rates — and how bad the next bear market turns out to be — people will still need to heat their homes and turn on the lights.

Morgan Stanley maintains an overweight rating on regulated electricity giant American Electric Power. By operating the U.S.’s largest electricity transmission system and over 224,000 miles of distribution lines, AEP delivers power to 5.5 million customers in 11 states.

In Q4 of 2021, the company generated operating earnings of 98 cents U.S. per share, up 13% year over year. Management also raised its full-year guidance, and now expects to deliver US$4.87 to US$5.07 per share in 2022 operating earnings. AEP’s operating earnings clocked in at $4.74 per share in 2021.

Strong utility businesses are typically well-positioned to pay steadily growing dividends and that’s exactly what management has been doing. Over the past five years, AEP’s per-share quarterly dividend payout has increased by 32%. The stock currently yields a solid 3.2%.

Morgan Stanley has a price target of US$105 on AEP shares, implying upside of about 10.5% from current prices.

And if defensive stocks aren't defensive enough for you, consider investing in fine art, which has been shown to have little correlation with the stock market. Even if you can't afford thousands for a work of blue-chip art, you can still invest fractionally through a new trading platform.

Invest with ease

From new investors to experts, Qtrade Direct Investing™ offers an intuitive experience with features including in-depth research and powerful tools.

Recognized by The Globe and Mail as a top-ranked broker for the 4th year in a row, you can count on Canada’s best online trading support for friendly and responsive client service and online self-help.

Get started today with no minimum investment and now get up to $150 sign-up bonus until June 30, 2023 with promo code BONUS150.

Division of Credential Qtrade Securities Inc.

What to Read Next


The content provided on Moneywise is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter.