Buy Bitcoin

The liquidity crunch at FTX has triggered a sell-off in the crypto world. Bitcoin, for instance, has plunged 19% over the last five days, bringing its year-to-date loss to a painful 74%.

But as the world’s largest cryptocurrency, Bitcoin still has a huge following and an increasing number of companies worldwide are using it.

Michael Saylor, CEO of MicroStrategy — an analytics platform — recently said that Bitcoin is “100x better than gold.” If Bitcoin reaches the size of gold as an asset class, Saylor predicts that it could go to $500,000 a coin.

Considering where Bitcoin is trading right now, $500,000 implies a potential upside of over 2,800%.

These days, many platforms allow individual investors to buy and sell crypto. Just be aware that some exchanges charge up to 4% commission fees for each transaction. So look for investment apps that charge low or even no commissions.

While Bitcoin commands a five-figure price tag today, there’s no need to buy a whole coin. Most exchanges allow you to start with as much money as you are willing to spend.

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Crypto funds

People have long been using funds to gain diversified exposure to a market or a specific segment of that market. As it turns out, you can do that with cryptocurrencies as well.

For instance, the Bitwise 10 Crypto Index Fund (BITW) tracks an index made up of the 10 largest crypto assets (weighted by market capitalization). Because cryptocurrencies are often highly volatile, the index is rebalanced monthly to stay up to date with the rapidly changing market prices.

BITW’s five largest holdings are Bitcoin (61.8%), Ethereum (28.7%), Cardano (2.3%), Polygon (1.8%) and Polkadot (1.3%).

Crypto stocks

What happened at FTX serves as a reminder that crypto companies can be risky, but there are more entrenched players in the business.

While Coinbase shares have experienced plenty of volatility — they’re down 78% year to date — some analysts see a rebound on the horizon. Citi analyst Peter Christiansen has a "buy" rating on Coinbase and a price target of $80, implying a potential upside of 48%.

There’s also PayPal (PYPL), which is not a crypto pure-play. The company is deeply entrenched in the digital payment industry. But because PayPal also allows users to buy, sell, and hold crypto on its platform, it’s a name worth considering if you are looking for diversification.

PayPal shares have plunged by 54% in 2022. BMO Capital Markets analyst James Fotheringham has an "outperform" rating on PayPal and a price target of $109 — roughly 22% above where the stock sits today.

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About the Author

Jing Pan

Jing Pan

Investment Reporter

Jing is an investment reporter for MoneyWise. Prior to joining the team, Jing was a research analyst and editor at one of the leading financial publishing companies in North America. Jing has covered numerous aspects of the financial markets, from blue chip dividend stocks to small cap tech stocks to precious metals and currency. An avid advocate of investing for passive income, he wrote a monthly dividend stock newsletter for the better half of the past decade. In his spare time, Jing plays basketball, the violin and the ukulele.

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